Has your rental vacancy rate increased in the past year? The national rate is now over 6%. If your stunning Omaha properties are empty, you'll start losing money!
Instead, boost your occupancy rate with these creative rental leasing strategies. Watch your ROI rise as you attract and retain renters!
Enhance the Curb Appeal
Omaha renters won't so much as glance at your rental property if it looks shabby from the outside. Invest in enhancing the curb appeal with:
- New light fixtures
- Landscaping services
- A fresh coat of paint
- New siding
You only have one-tenth of a second to make a strong first impression on potential renters. Use flowers to add bright pops of color and maintain a beautiful yard.
Communicate With Tenants
Once you attract new tenants, keep nurturing them. Invest in an online tenant portal to streamline communications. A portal will offer tenants ease and convenience.
They can use it to:
- Send inquiries
- Automate rent payments
- Review leasing documents
- Submit maintenance requests
Tenants will appreciate having a landlord who is easy to reach. If they can't reach you, they may grow frustrated. They'll move out if it's obvious you don't care about their living experiences.
Give renters a 90-day notice when their lease is about to end. Review their leasing options and mention the benefits of renewing. You can automate this step in your leasing strategy to save time.
Invest in Rental Property Marketing
Attract new tenants and boost your occupancy rate with digital marketing strategies. These include:
- Listing optimization
- Content creation
- Paid advertising
- Email marketing
- Search engine optimization
- Social media marketing
Update the rental property listing with fresh photos and detailed descriptions. Paint a picture to help renters imagine their lives there. Mention nearby attractions, venues, and activities.
End every marketing material with a strong call to action. Encourage renters to schedule a tour in person to generate leads.
Offer Flexible Options
Offer renters flexible leasing options. For example:
- Monthly payments
- A one-year option
- A two-year option
Remaining flexible will broaden your tenant pool. It may encourage current renters to stay if you meet their needs.
Use Discounts and Incentives
Offer new and current renters discounts and incentives. For example:
- A month of free rent
- Discounted security deposits
- Gift cards
- Cash prizes
You can encourage lease renewals by offering property upgrades. Consider adding smart home technology, energy-efficient windows, or new appliances. These additions could help you attract future renters.
Hire a Property Management Company
Simplify your leasing strategy by outsourcing. An experienced property management company can handle your marketing and leasing strategies. Relying on their leasing service will save you time and boost your occupancy rate.
Leverage Effective Rental Leasing Strategies
The right combination of rental leasing strategies can help you attract and retain renters. As your occupancy rate increases, so will your ROI. Use these proven strategies to reduce vacancies today!
Remember, you don't have to apply these tips alone. Aksarben Property Management has 22 years of industry experience helping nearly 650 owners.
We use the latest technology and effective techniques to do more and charge you less! Contact us today to request our leasing service.
